Happy New
Year!
We are now
starting into the second half of our membership drive and we are doing a
great job! So far every council is looking great and I'm positive it is
because they have all of you to guide them.
Your
leadership skills have shown by how well your units are doing. Even though
we are in difficult economic times, our parents know how important PTA is to
their students and the schools they attend and have once again reached into
their pockets and supported our cause.
A big Thank
you to them as well as to you for all the dedication.
The
following is what is going on with membership
January 15th
Membership
chairman's meeting @ RCOE – 6:00 pm
1. Man of the year award
2. Membership growth ideas
3. Membership problem solving
4. Units Not In Good Standing
5. 100% membership to enrollment -
Monthly per
capita due to district
February 1st
-
My PTA/PTSA
award applications & Graduating Senior Scholarship applications due to
State PTA
-
Units
should be choosing their man of the year and forwarding them to council by
their Councils March meetings
-
Per Capita
due to district
March 12th
-
Man of the
Year award
-
100 %
membership to enrollment award
-
Councils
should be choosing their man of the year from units who submitted a unit
level winner.
-
Final per
capita due to district
April 2nd
-
Man of the
year
-
100%
membership to enrollment award
-
Senior
Scholarship award
-
Business
of the year
-
Volunteer
of the year
-
Principal/Admin of the year
-
Honorary
Service Award
-
Student
Volunteer of the year
-
Teacher of
the year
Award
application can be downloaded
HERE
This
application can be used for each award but each nomination must have its own
application.
OMDR
Membership Training
Webinar
Trainings from National PTA
The October schedule
will be released in the upcoming weeks. Here is the link for the
registration site,
http://registration.intercall.com/go/nationalpta.
Have You Asked Anyone to Join Today?
Attracting new
members and retaining current ones are among the most important duties of a
PTA. A thriving membership doesn’t just happen; it requires good planning
and year-round attention. Now that school is back in session, PTAs
everywhere are celebrating September as PTA Membership Month by recruiting
members at school events and in the community.
PTAs should be
encourage continued membership recruitment efforts throughout the year.
Every PTA event is an opportunity to recruit new members, and every
volunteer is a potential PTA member or supporter! Successful membership
drives are essential for bringing new volunteers and excitement to our local
members, but membership efforts need to continue past September. Remember,
the number one reason that people don’t join is that they were never asked.
Encourage your
district, region, council, and local leaders to use materials and resources
provided from state and National PTA to recruit and retain more members. In
addition to the
Membership Month materials, a variety of materials were also included in
the
Back-to-School kit mailed earlier this summer. Don’t forget to take
advantage of PTA’s human resources either. Field service representatives,
extension liaisons, and minority outreach specialists are available to
assist in reaching your membership goals.
Ask How
Units Used Membership Marketing Tools
Membership Month
kits with a membership recruitment manual and a CD-ROM containing
customizable marketing materials were sent recently to local units. Please
encourage your local units to let us know how they used these templates and
tools this back-to-school season. Not only will this information help us to
improve the materials we provide, but also survey participants will be
entered into a drawing to win a $250 American Express gift card. If a PTA
has not received their kit, they may download the materials at
www.pta.org/marketing or contact the Information Center at (800)
307-4782 or
info@pta.org.
Once local units
have completed their Membership Month campaign, have them visit
www.pta.org/mm-survey to give us feedback and share their
experiences. Surveys must be completed by October 15 to be eligible for the
gift card.
Above two article reprinted with
permission from
PTA Partners in Leadership,
A monthly newsletter for state PTA leaders,
September 2006, a
National PTA E-newsletter.
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Membership
Basics
Membership is the heart of PTA. Your membership dues make you a member of
the largest child advocacy group in the world. The 23rd District
PTA of Riverside County stands united as an advocate for children and
youth. The 23rd District PTA oversees and guides over two
hundred and forty units (schools) within Riverside County. As a member of a
PTA at the unit level, you also enjoy membership in the District, State and
National PTA. To view some of the benefits associated with your PTA
membership you can go to the California State PTA website at
www.capta.org or you can visit the National PTA website at
www.pta.org.
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Membership
Guidelines for Chairman
Membership Chairman can
purchase membership envelopes from their Council Membership Chairman. The
cost is $10.00 per 500 envelopes. As District Membership Director, I sell
envelopes to Councils and they in turn sell them to their units. Out of
Council units can contact me directly to purchase envelopes.
Membership
cards are issued to Council Membership Chairman in early July. There is no
charge to units or councils for membership cards. More cards can be given to
a council membership chairman after a remittance for membership dues
collected have been sent through channels to District.
Once membership money is turned in at
the unit level, the membership chairman and at least one other person must
count the money and record it on a Cash Count Verification form. There must
be two signatures on the form. The money is then submitted to the unit
Treasurer who will deposit it in the unit bank account. The Unit Treasurer
will then issue a check to the Council for the per capita dues collected.
This will be the number of members times the sum of the Council portion of
dues (amount varies by council), District portion of dues, ( $0.50), State
portion of dues ($1.25), National portion of dues ($1.75).
The Council Treasurer will then submit all dues
collected from all units in the Council with a remittance form for 23rd
District PTA. In addition to the NCR form, you must also submit the
breakdown listing each unit and the number of memberships sold.
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To be considered a “unit in good
standing,” a unit must have at least fifteen members, have current, up to
date by-laws and have paid their insurance premium by the specified due
date. Do not put your Charter in jeopardy; remit monies through the
proper channels in a timely fashion.
Please try to
issue Membership Cards to your members as soon as possible. For some
people, not getting a membership card this year will mean that they won’t
bother joining next year. Please do not lose next year’s member
because you did not give them a card for their membership this year.
Membership
Lists:
As a
requirement of the IRS for our “non-profit” status, all units must maintain
an up to date membership list. In addition to the IRS requirement, the
California State PTA, and therefore all of its units, is part of a pilot
program to gather the names of all six million PTA members world wide. Our
part in this pilot program is to keep the unit membership lists in a format
that can be converted to a national data base. All unit membership chairman
are asked to use an excel spreadsheet format as outlined below. Units can
then e-mail their list to their Council who in turn should e-mail them to
the District Membership Director.
FORMAT FOR
MEMBERSHIP LISTS:
NPTA ID # / Council Name / Unit Name /
Last Name / First Name / Street Address / City / Zip / Telephone / E mail
Address
Not every
member will provide all of the information listed above. Just enter the
information received for each member. Assure your members that these lists
are for National PTA to meet the IRS requirement for its membership list and
that their names will not be sold or given out to any other organization.
Members can benefit by opting to participate in the National PTA’s
electronic newsletter. They will also have access to the PTA website with
information on membership benefits such as discounts at retailers like
Barnes and Nobles or Kinko’s.
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Tips for Marketing PTA: Where Are All
the Men?
Attend a
typical PTA meeting and you will see more than eight women for every man
there. Why?
That question,
and the question of how to encourage more men to be active PTA
members, prompted National PTA to conduct a survey in fall 2004 regarding
male involvement in PTA. The goal of the survey was to discover what keeps
males from getting involved in PTA, why they do get involved, and what PTAs
can do to keep them engaged once they’ve joined.
The findings
from this survey are an important step toward enlisting more support from a
group that is critical not just to the success of PTA, but to the success of
children, too. Studies have shown that students perform better in school
when both parents are involved in their education.
Almost 2,700 men took the survey, 98 percent of
them PTA members. The 226 women who took the survey only responded to
questions about demographics. Because of the large number of respondents,
the results should reflect the general male PTA member’s opinion.
Following are key findings from the survey, as
well as tips from National PTA on how to address each issue.
-
Sixty-eight percent of male
respondents said that they were not asked to join PTA any differently than
female members were. Respondents believe that approaching men differently
would have a positive impact on membership, though. Forty-five percent of
respondents indicated that special advertising campaigns aimed at fathers
would help, and 37 percent said that having a male PTA member ask a
prospective male member would be beneficial.
Tip: Use messaging and advertising aimed
at males. Emphasize that men are welcome and encouraged to join.
Tip: Make the membership pitch relevant
to males by indicating that the man’s child/children will benefit from his
involvement in PTA.
Tip: Ask the women in your PTA to invite
the men in their children’s lives to join PTA.
-
When asked what they believe keeps men from
joining PTA, 71 percent of male respondents said “lack of time.” The
second most often mentioned reason was “not being asked” (cited by 49
percent), followed by “PTA is a women’s organization” (cited by 28
percent).
Tip: Create more volunteer opportunities
and special events aimed at dads/males. When asked what types of events men
participate in, the top responses were fundraisers, back-to-school events,
school carnivals, and attending PTA meetings.
These simple suggestions could dramatically
influence male involvement in your PTA, increasing membership and your PTA’s
ability to help children in your community and around the country.
National PTA has prepared new content on its
website that specifically addresses father involvement (www.pta.org/dads)
and recruiting and retaining male PTA members (www.pta.org/getmeninvolved).
The resources include a full report on the survey results, a list of “Top 10
Ways to Involve Men in PTA,” information on membership recruitment
techniques, and a sample local survey to gauge a local PTA’s male
involvement opportunities. National PTA will send a letter to all local unit
presidents that shares key survey results and informs them of these
resources.
Reprinted from the February 2005 edition of the
National PTA Field Service Newsletter